Fondazione WellFARE Impact – Ente del Terzo Settore – FreshConnectCuneo
Challenge: Cuneo / M.I.A.C.: How to provide isolated communities with sustainable food logistics?
Target Group: Isolated Communities
FreshConnectCuneo is a sustainable logistics project that connects local food producers with isolated communities in Cuneo using refrigerated lockers and eco-friendly delivery methods. In partnership with the WeSpesa platform, energy-efficient lockers are placed in strategic community hubs like senior centers and associations, offering residents convenient access to fresh food without long-distance travel.
The project aims to improve food access, support the local economy, and reduce the environmental impact of food distribution. Community involvement was key: forums and surveys guided the selection of locker locations.
Implemented in collaboration with the WeSpesa platform, energy-efficient lockers were installed at key community locations, such as senior centers and local associations. Community input, gathered through forums and surveys, played a central role in selecting appropriate locker sites to ensure accessibility and relevance. Approximately 15 people were involved in the co-creation activities, with around 10 being considered as representatives of marginalised communities. A zero-emission bicycle delivery service was launched. An intelligent algorithm optimizes locker use and delivery schedules.
Next steps include expanding the locker network based on collected data and strengthening the model for long-term sustainability and replication in other rural areas.

